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Central Penn Business Journal

When it comes to business news in the mid-state, there really is only one source, and that is the Central Penn Business Journal.  They have solid and hard hitting business reporting and editorial content, along with trends, facts and figures, and the pulse of the community.  Every business owner and decision maker is obligated to spend a little time each Friday morning taking in all that “the Journal” has to say.  It is because of this that we choose to spend our advertising dollars where they would have the most impact, in the pages of (and daily e-mail blasts of) the Central Penn Business Journal.

A big thanks to Lynn Stickler at the Business Journal for her guidance and expertise.  Let Lynn help you also, contact her at [email protected].

The Boss’s Car

It is said that the spirit of a company is embodied in it’s owner.  In this case it may be said that the spirit of a company’s marketing is embodied in the owner’s car.  As you can see below, David Smith has “pimped his ride”.  Keep your eyes out for this rolling billboard cruising along the highways and byways of central PA!

Thanks to the fine folks at Stoner Graphix for the great work they did on the car… Contact them at www.stonergraphix.com or email them at [email protected].

DASP Radio Commercial

As part of our on going marketing campaign, David A. Smith Printing has once again partnered with Clear Channel Radio in the Harrisburg market.  Over a period of 1 month the following two radio ads ran during the Glenn Beck and Rush Limbaugh nationally syndicated radio programs as well as during the local programing of WHP 580 am.

Click on the links below to listen to the ads.

30 Second Radio Ad

15 Second Radio Ad

Although we sell marketing through print, we always advise our clients that the best marketing campaigns need to include print along with other media forms such as radio/TV, e-mail, billboards, periodicals, etc.  As a testament to that belief, we would be foolish not to practice what we preach.  If you are considering a re-branding or market awareness campaign and would like to speak to our knowledgeable media experts, give us a call (or an e-mail, or a text, or a fax, or smoke signals….).

Thanks to Curtis Smith at Clear Channel Radio for his assistance…

Click here to send Curtis an e-mail

Needing an attention getter!

For nearly our entire 40+ year history the same logo, fonts and colors have been a constant part of the image of David A. Smith Printing.  Although they have become readily identifiable with our company and they anchor our marketing efforts, we felt that it was time to incorporate a new attention getter into our brand awareness.  Enter “the splotch”…

We needed a simple graphical element that could be used with our logo and colors in print, billboard, vehicle, and magazine/newsprint advertising that stood out and got people’s attention (Note… We never said it had to be pretty, just attention getting!).  Watch for the evolution of “the splotch” in all of our marketing work!

Alright… We know what you are thinking… And it is not anything we have not already been told… So go ahead, tell us what you think of it (we have thick skin), but realize we have already heard the “run over Dunkin’ Doughnuts” comments and the crack about the regurgitation of a multi-colored dinosaur, etc… They are our colors and we love them! (Really)